Technically, the name had it wrong: there wasn't a snowball in sight.
But otherwise, the Snowball Express organization was every bit as advertised: an all-expenses-paid VIP vacation for the families of those killed overseas.
Roughly 1300 people were flown into Dallas Wednesday evening,
including a charter flight that left from Atlanta's Hartsfield-Jackson
International Airport.
The vacation included a visit to the world-famous "Dallas" Southfork
Ranch; a day with the Dallas Cowboys and their cheerleaders; tickets to
a Dallas Mavericks game; and meals donated by several local restaurants. All in all, the trip costs upwards of $6 million to pull off.
Snowball Express is a non-profit organization
that has no paid staff -- just 25 volunteers who work all year to plan
and execute this trip. They have taken families to California in recent
years; this was the first trip to Dallas.
Source: http://www.11alive.com/news/news_story.aspx?storyid=138667&catid=40